Ube White Chocolate Named Finalist in 2025 Sweets & Snacks Most Innovative New Product Awards!

We're thrilled to share some exciting news from the world of confections: our newest creation, Ube White Chocolate Macadamias, has been recognized as a finalist in the 2025 Sweets & Snacks Most Innovative New Product Awards!

Ube (purple yam) is a beloved flavor across the Pacific, celebrated for its vibrant color, earthy sweetness, and versatility in desserts. With Ube White Chocolate, we've blended this iconic flavor with our chocolate-covered macadamia nuts to create a treat that delights the senses.

So... What Are the Sweets & Snacks Awards?

Think of it like the Oscars of the snack world! The Sweets & Snacks Expo is the biggest event of its kind in North America, bringing together snack lovers, candy makers, and retailers from across the country. Each year, the Most Innovative New Product Awards highlight the snacks and treats that are doing something different — whether that's a bold new flavor, a creative twist, or amazing taste.

This year, more than 400 new products were entered into the competition. As the original chocolate-covered macadamia nut brand, we're constantly exploring ways to surprise and delight our community. Ube White Chocolate is a reflection of that spirit and we're honored to see it recognized on such a prominent stage.