Mauna Loa at Whole Planet Foundation SXSW

Mauna Loa at Whole Planet Foundation SXSW

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AUSTIN, TX - Our team had a blast at Whole Foods Market's non-profit organization, Whole Planet Foundation, #WholePlanetSXSW event!

Part of SXSW, the two-day event benefitted

Whole Planet Foundation's efforts dedicated to poverty alleviation through microcredit loans in the U.S. and around the world where the company sources products. Together, participating brands helped raise over $35,000, supporting over 1,000 women and their families.

Attendees gathered at the Whole Foods Market flagship store in Austin and got to sample our Macadamia Milk Ice Cream while supporting an incredible cause. The event was a convergence of music, technology, health-conscious gastronomy, connectivity, and social engagement. Check our Instagram Reels below for attendee reactions!

The Whole Foods Market Lamar store is located at 525 N. Lamar Boulevard in Austin, Texas. Admission to the showcase was free and open to all ages with priority to SXSW badge holders.

Mahalo to Planet LA Records and Whole Planet Foundation for hosting such an amazing event!

Whole Planet Foundation

Whole Planet Foundation is a private, nonprofit organization established by Whole Foods Market and dedicated to poverty alleviation. We aim to empower the world’s poorest people with microcredit in places where Whole Foods Market sources products.


South by Southwest® dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

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